skip to content

Department of Land Economy

Environment, Law & Economics


Heeseo (Rain) is a PhD candidate at the University of Cambridge on a Cambridge Trust Scholarship. Her PhD research focuses on dynamic simulation of urban change using agent-based modelling (ABM), application of behavioural theories in urban modelling, and utilization of big data in the era of smart city. Heeseo received BSc in Urban Planning from the Bartlett School, University College London (UCL), and MPhil Planning, Growth and Regeneration from the University of Cambridge. She worked in the National Infrastructure Research Division, the Korea Research Institute for Human Settlements (KRIHS) as a researcher for three years before pursuing her postgraduate studies.


Land Use, Transportation, Spatial Analysis, Geographic Information System (GIS), Urban Computation, Dynamic Simulation, Agent-Based Modelling (ABM), Behavioural Theories, Big Data, Smart City



Key publications: 


  • Kwon, H.R. and Silva, E.A. (2019) Mapping the Landscape of Behavioral Theories: Systematic Literature Review, Journal of Planning Literature, Open Access Online at:


  • Silva, Elisabete A., Lun Liu, Heeseo Rain Kwon, Heifeng Niu, and Yiqiao Chen (Forthcoming) "Hard and Soft Data Integration in Geocomputation: Mixed Methods for Data Collection and Processing in Urban Planning." In Handbook on Planning Support Science, edited by Stan Geertman and John Stillwell, Ed. Forthcoming in 2020: Edward Elgar Publishers.


  • Lee, S.K., Kwon, H.R., Cho, H.A., Lee, D.J., and Kim, J.B. (2016) International Case Studies of Smart Cities, Inter-American Development Bank
  • Lee, S.K., Kwon, H.R., and Cho, H.A. (2016) KRIHS-WWC Joint Research on Smart and Sustainable Urban Transportation Model and its Implementation Strategy for Developing Countries, Focusing on LAC Region (2015-2016), Ministry of Land, Infrastructure and Transport
  • Lee, S.K., Kwon, H.R., and Lee, H.Y. (2015) Korea’s Pursuit for Sustainable Cities through New Town Development: Implications for LAC”, Inter-American Development Bank

Conference Presentations 

  • The Early Career Researchers’ Conference (ECRC) 2018 (Department of Land Economy, University of Cambridge, UK), “Refining Behavioural Rules and Theories in Agent-Based Models to Enhance Dynamic Simulation of Urban Change” (2018)
  • IDB-KRIHS International Seminar: Migrating from Traditional City Management to the Smart City (Inter-American Development Bank, Washington, D.C., USA), “IDB-KRIHS Joint Research: International Case Studies of Smart City – Singapore and Orlando” (2016)

Teaching and Supervisions

Research supervision: 

PhD Thesis Title: Refining Behavioural Theories and Rules in Agent-Based Models to Enhance Dynamic Simulation of Urban Change 

Supervisor: Dr Elisabete A. Silva 

Start Date: Michaelmas 2017 

End Date: Michaelmas 2020 (est.) 

College: Fitzwilliam


PhD Candidate
 Heeseo Rain Kwon

Contact Details