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Department of Land Economy

Environment, Law & Economics


Michelle Baddeley is Research Professor, Institute for Choice – University of South Australia and Honorary Professor, Institute for Global Prosperity – University College London.

About the speaker:

Michelle is a behavioural economist – specialising in the analysis of social influences and behavioural public policy. She applies key insights from behavioural economics across a range of fields including behavioural macroeconomics, housing and infrastructure, financial decision-making, energy and water, and cyber-security. She has been a research investigator on research projects funded by the ESRC, EPSRC and the Leverhulme Trust, most recently the RELIEF (Refugees, Education, Learning and Entrepreneurship for the Future) project, led by Professor Henrietta Moore and funded via the ESRC’s Global Challenges Research Fund. She has also worked on a range of contract research projects, including a long-standing collaboration with Anglian Water and the UK’s Infrastructure Client Group. She has an active interest in public policy and was a public appointee to DEFRA’s Hazardous Substances Advisory Committee and is the international expert for PRICE lab – a behavioural experimental lab advising Irish regulators and hosted by Ireland’s Economic and Social Research Institute. She is on editorial boards for a number of journals, including the Journal of Behavioural Economics for Policy and the Economic and Labour Relations Review. She has written a wide range of books, book chapters and articles and her latest book – Copycats and Contrarians: Why We Follow Others, and When We Don’t – was published by Yale University Press in June 2018.


This paper explores behavioural drivers of housing demand, focussing on the impact of herding and other social influences on housing choices, and their impact on spatial patterns of housing demand. Econometric evidence is presented which captures persistence divergences in housing demand across small areas in the UK 1995-2016. Policy lessons are explored, including implications for land use policy when social influences exacerbate persistent regional divergences, contributing to uneven patterns of housing demand and urban density trends.

Wednesday, 9 October, 2019 - 16:00 to 17:00
Event location: 
Mill Lane Lecture Room 7